The Story of the Palos Verdes Project by the President of the Palos Verdes Historical Society, Dana Graham

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Photo credit: Rick Thompson

I’ll add more early history, but suffice to say for now that the “Palos Verdes Project”, as it was then called, was started just after World War I and did pretty well thru the ’20’s.  It was one of the first planned communities in Southern California (along with Rancho Santa Fe of the same vintage), when enough families had attained sufficient affluence to make such a venture viable.  In those early days, the Palos Verdes Homes Association (aka the Art Jury) functioned as aesthetic control as well as City Council.  Economic events of late 1929 thru the late 1930’s seriously eroded that affluence and the project fell upon hard times.  By 1939 things were looking up somewhat and the Project was incorporated as the City of Palos Verdes Estates.

Photo credit: Rick Thompson

Photo credit: Rick Thompson

After the next war (that would be WW II) things began to boom once more.  Young families back from the War began to buy up lots primarily in Valmonte and, in the early to mid-1950’s, lower Lunada Bay.  My parents were one of them, moving to PVE in early 1947.  PV was pretty remote and rugged in those days.  Many of the water supply pipes were still hollowed out redwood logs, which resulted in a lovely shade of brown bath water . . . I have pictures that I’d be arrested for posting here.

 
Photo credit: Rick Thompson

Photo credit: Rick Thompson

 

Despite the inception of the Baby Boom, most of those young families were not affluent by any stretch, resulting in a lot of bare bones 2 bedroom 1 bath homes being built, especially in Valmonte.  In those days, there was very little difference in price between PVE and South Torrance (the only other choice on the Hill in those days was Rolling Hills, but no one we knew could afford that).  Torrance had the advantage of sewers, more convenient location, and clear bath water, while Palos Verdes had nice terrain, quiet streets (everyone got lost, just like now, so no one drove by), and good schools, tho we were part of the LA District in those days.

On the front steps of 4205 Via Pinzon in 1950 with my mom and sister Lucinda.

On the front steps of 4205 Via Pinzon in 1950 with my mom and sister Lucinda.

My parents bought the plans for 4205 Via Pinzon out of a catalog and paid $2000 for the lot and $10,000 to have the house built — 2 bedrooms 1 bath in 1950.  Payments were $60/month.  Pinzon was a dirt street then, so my dad and Mr Norman at 4204 went in together to have it paved, as the City would not permit occupancy on a dirt street.  I have a picture which I’ll post as soon as I find it of me in the driveway on my tricycle and my dad in the background on a steamroller paving that street.  Can you imagine?  The far background is also pretty interesting — hardly a house in sight.  In those days there was neither trash pick-up or mail delivery in PVE — we took our trash to the dump (now the South Coast Botanic Garden), and picked up our mail at the Malaga Cove Post Office.

This is what is now Via Valmonte in Valmonte (PVE) in 1925. Up until 1964 it was Hawthorne Ave.

This is what is now Via Valmonte in Valmonte (PVE) in 1925. Up until 1964 it was Hawthorne Ave.

Valmonte Elementary opened in, as I recall, 1952, and I began kindergarten along with all the other boomers.  PV was a pretty idyllic place to grow up in the ’50’s — the Cleavers (Ward and June, not Eldridge) had nothing on us.  Of course, we had no perspective and just assumed the whole world was like that.  If you attended Valmonte in those days a) I know how old you are, and b) you probably remember kindergarten teacher Miss Webb, 1st grade with Miss Adams (she of the ruler used to rap your knuckles for misbehavior), and Mrs Rucker’s 5th grade classes (I still have the papier mache buffalo made out of a Minute Maid frozen orange juice can).

An aerial shot of PV in what I would estimate is 1950.

An aerial shot of PV in what I would estimate is 1950.

In 1959 the schools “unified” (aka:  broke away from LAUSD) and became the Palos Verdes Unified School District.  My parents were very active in this drive, which began my father’s long association with the School District.  Concurrently, the District obtained the new Jr High being built in Lunada Bay.  In dire need of a high school, this facility was converted in the early stages of construction, to what is now Palos Verdes High School, opening with the 1961-62 school year.

The kids of Valmonte at my 11th birthday party in 1958. These were the "Leave It To Beaver" days.

The kids of Valmonte at my 11th birthday party in 1958. These were the "Leave It To Beaver" days.


Dana Graham, real estate expert, historian, PV Native and you can find Dana at www.danagraham.com

Dana is President of the Palos Verdes Historical Society.