Palos Verdes Twins Partner with Pickleball’s Founders to Redefine the Game
In the summer of 1965, on Bainbridge Island, Joel and Joan Pritchard created a game meant to bring people together. It was a blend of tennis, badminton, and family laughter, a sport born from simplicity, connection, and joy.
But as the sport evolved, so did its image. The refinement, the tradition, the quiet sophistication that defined its roots began to fade. What was once classic became commercial, until J.Pritchard stepped in to bring it back home.
Founded by twins Darren and Steve Gable from Palos Verdes, J.Pritchard isn’t just a clothing brand. It’s a modern revival of the sport’s original spirit, an ode to where it all began in Bainbridge Island Washington, and a reflection of where it’s going.
“The Pritchards created pickleball out of family, love for play, and togetherness,” says co-founder Darren Gable. “We wanted to honor that story not with noise, but with craftsmanship and timeless design.”
J.Pritchard’s collections are built around premium fabrics, tailored silhouettes, and understated elegance, pieces that move seamlessly from court to clubhouse, embodying what many now call the Ralph Lauren of pickleball. But beneath the polish is something deeper: a respect for history, and a commitment to keep that legacy alive.
Every detail is designed with intention. The brand’s philosophy is simple: the way you dress for the game should reflect the way it was founded with integrity, class, and timeless style.
For the Gable twins, who grew up in Palos Verdes, J.Pritchard represents more than apparel. It’s a way of bringing the sport full circle back to the spirit of family, back to community, back to craftsmanship that stands the test of time.
From Manhattan Beach to Palos Verdes to Newport Beach, local players, pros, and enthusiasts are embracing the brand wearing J.Pritchard on and off the court. With its flagship storefront at Fashion Island in Newport Beach, J.Pritchard has become a cornerstone of refined sport style. Beyond Southern California, the brand now can be found in country clubs and luxury resorts across the nation.
Today, as pickleball continues its rise, J.Pritchard stands apart not chasing trends, but preserving tradition. Legacy isn’t just won on the court. It’s carried in how you Play Proper with intention, elegance, and respect for where the game began.
Learn more:
Website: jpritchard.com
Socials: @jpritchardbrand