Posts in Visionaries
Happy 4th of July With the Iconic American Showman Liberace. Never Forget By Greg Schreiner

As July is a month for patriotic remembrance, what better costume to revisit than this spectacular one worn by Liberace. This is one of Liberace’s best known costumes dating from 1971. Liberace wrote of its creation: “I was in San Francisco, when I was contacted by a fellow from Poland…he said he’d like to make me a leather outfit.

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Give Your Customers Fewer Choices and Make More Money By Gregory F. (Greg) Zerovnik, EMBA, PhD

Many people seem to think that if choice is a good thing, more choices must be better. Nice idea, but not necessarily true. As a marketer with the perspective of a trained media psychologist, I’ve been exposed to a number of well-validated studies that demonstrate a simple fact: Too many choices lead to confusion, indecision and—often—a refusal to choose. That’s right; when you give people too many choices, their “chooser” shuts down and they don’t pick anything at all!

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“It Tastes Like Chicken” – How Local Canneries Marketed Fish in a Can By Marifrances Trivelli, Director, Los Angeles Maritime Museum

The National Fisheries Institute calculates that Americans consume one billion pounds of canned and poached tuna each year. It is hard to imagine a time when consumers were uneasy with the idea of eating fish from a can. To increase the public’s appetite for canned fish, canneries marketed their products through television, radio, and print ads, as well as through a wide array of promotional items.

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Point Vicente Chapter Daughters of the American Revolution Good Citizens Award, Kapilaksha ‘Kapil’ Dheeriya Recipient Competed Nationally

Point Vicente Chapter’s National Society Daughters of The American Revolution (DAR) is pleased to announce their 2020 - 2021 Good Citizens Essay Contest and Scholarship winner, Kapilaksha ‘Kapil’ Dheeriya from Palos Verdes High School, has not only won at the District, State and Southwestern Region levels, but his essay continued on to compete at the National level.

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