“It Tastes Like Chicken” – How Local Canneries Marketed Fish in a Can By Marifrances Trivelli, Director, Los Angeles Maritime Museum

The National Fisheries Institute calculates that Americans consume one billion pounds of canned and poached tuna each year. It is hard to imagine a time when consumers were uneasy with the idea of eating fish from a can. To increase the public’s appetite for canned fish, canneries marketed their products through television, radio, and print ads, as well as through a wide array of promotional items.

Read More
Majestic Jacaranda: Love Them or Hate Them By Simie Seaman

Flamboyant might be an understatement in describing a jacaranda tree in full bloom. What exactly makes their blossoms so bewitching? Part of the magic must be their hue. Explosions of brightly colored purple flowers cover the tree's canopy making it eye-candy for all to behold and the sight is truly heart stopping. With every encounter with these gorgeous trees I stop and pause and THANK MOTHER NATURE for such beauty.

Read More